Our teacher of the course "Certified Fashion Designer" Julia Kulakova will tell you what are best sellers and anti-best sellers on each fashion collection.
Most often, Best Sellers in women's clothing are understandable minimalistic items.
Neat and not voluminous.
The most hit colors now are black, beige, red, and for the tops - beige and milky.
These are the items that few people buy and they remain for the period of sales.
The easiest way to understand what things were anti-best sellers is to go on sales and see. The anti-hit may be a certain color or style.
Every season, a fashion designer must conduct a “market analysis” and be sure to visit stores of other brands. You also need to go to sales and understand what were the anti-hits from other brands, so as not to create such things in their collections.
In many companies, the scheme of working with hits is similar.
What all international companies do: