Perhaps you dream of creating your own clothes, but you don’t know where to start. Especially if you don’t have much money.
Today, the teacher of our school and fashion designer with 20 years of experience in different clothing brands, Yulia Kulakova, will tell you about the secrets of creating your own fashion brand.
What clothes to create?
In the beginning it is important to decide on the concept of the collection.
I recommend choosing a concept that is closest to you personally, what you wear yourself.
With this approach, you get a solid and commercial collection.
After all, if you yourself want to wear what you have created, there will be more people who’d like to try your clothing.
If you have small budget
When the budget is limited, you should not at once begin to develop and release a full-fledged collection of clothes.
The first collection should consist of a minimum set of 2-5 things, and you can offer the buyer, for example, different color versions of the same model, this does not entail additional costs.
In the beginning, it is best to sew pilot samples in one or two copies.
The first sample will allow you to evaluate the success of the resulting thing and correct possible errors.
The second sample will already serve as a kind of standard for the model, and it can also be used for production and for potential customers.
Having received money from the sale, you will understand whether it is worth expanding further.
Tips: What if you don’t have money at all to produce even a small collection?
How can you earn the first money.
You can buy Chinese things on Aliexpress or Amazon.
Naturally, it is worth buying things, guided by your own taste and making a selection not randomly, but creating a collection with your own idea. At this stage you will work as a fashion and clothing stylist. Then things can be resold under your label.
Thus, you will earn the first money and gain brand recognition.
And in parallel, you can create your own things, which, in the end, will displace the Chinese.
Where to sell your fashion collection?
Gradually increase the pace and speed and find partners for the sale of your belongings – showrooms, online stores, multi-brand boutiques.
It all depends on what collection you have and what stores it is suitable for. Many brands have started in such a way.
Prepare a post for some online fashion communities with a detailed description of who you need for creating the collection. They will answer you, offer options, recommend specialists and production.