Remember the first rule of merchandising: the more creatively and unusually the window display of clothing store is decorated, the more buyers there are.
Why do you need creativity if you sell just dresses?
Some think that if they sell just dresses, the window should look ordinary. Because customers will not understand too original ideas.
But it's a wrong approach!
Unusually decorated mannequins, which are formed in the composition, create an interesting story and catch attention of people in the street.
A shop window needs to be arranged with use of various props, thus you'll create a kind of installation.
You should have not just 2 mannequins with dresses, but, for example, a composition of two girls walking on the streets of a European city. This advice is not so new, but nevertheless very effective.
It works, because after seeing such a shop window, a potential client will want to learn more about what is presented in the boutique and enter inside.
Use the “rule of three” - mannequins or props are arranged in three together, it creates balance and attractive symmetry.
Although the visual merchandiser focuses specifically on visual images, to achieve maximum effect it is better to appeal to all other senses.
How do buyers feel when they enter the store? What causes these feelings?
Contrasting combinations of different heights (“pyramids”) always attract attention and make the store more fashionable. Therefore, they should also be used to design a clothing store.
How to create pyramids:
Today one of the new tools in visual merchandising is the use of Instagram for advertising and attracting customers. And if you still haven’t got an Instagram page for your clothing store, it’s time to create it (even if you don’t sell clothes online).
Put the name of the account of your store on the mirror in the fitting room (when the buyer takes selfies and places the photos on Instagram, then the name of the account of your store will automatically be there).
Buyers will be happy to advertise your store.
There is nothing worse than seeing the same displays in a clothing store all the year. You automatically reduce the second sales.
If buyers see new windows and a change in merchandising, it seems that you have something new. They will enter the store again and buy new items.
It is not necessary to use something radically new, you can simply change mannequins, displays, the window dressing, change the placement of things from one corner to another.