Working in the world of fashion is prestigious and interesting.
However, many people say that it’s not a real work, that it’s not serious, that it’s just an entertainment – the world of gloss and shine. They say that it’s impossible to build a career and earn money in the world of fashion.
Is this true? How well paid are jobs in fashion? How much is an image/fashion consultant’s and a fashion stylist’s salary? What about a personal shopper’s salary? How much do an image/fashion consultant and a fashion stylist earn?
We suggest that you take a look at wages in this sphere in Europe, particularly in Italy, one of the fashion trend-setting countries.
According to the latest data from financial chambers, despite continuing economy crisis in Europe fashion crisis remains one of the few sectors with growing sales volumes. For example, professionals in fashion in Italy gain on average 15% more than in other Italian industries.
According to Dirkan Eretzian (head of luxury department at the Hay Group), who monitors wages of professionals in fashion business in Italy and in 19 other European countries, employees from the world of fashion receive higher salaries on average than in some other industries.
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Image consultant, personal stylist, personal shopper, designer salaries: who earns more?
The highest salaries in European fashion are those of design directors, who lead development of separate lines and directions of collections; art-directors and PR-directors of designer companies. High salaries of key figures become somewhat like a standard to determine relatively high wages of all other employees: designers, stylists, tailors, technologists, commercial and administrative personnel.
Naturally, someone who dreams to become the second Mark Jacobson or Frida Giannini may be waiting for it until the end of the world.
Nowadays there is a high demand for middle range professionals, technical specialists and niche experts in the fashion business.
Consulting designers, designers, technologists, seamstresses and tailors gain €49’000 per year on average (about €4’000 per month).
Image consultant and personal stylist salary: Highest wages are in communications
- For example, PR/press offices professional gains €41’000-€83’000 per year (about €3’000-€6’500 per month);
- Media planners receive €62’000-€129’000 per year (€6’000-€11’000 per month);
- Creative/image director responsible for organization of fashion shows, picking brand spokesmodels, working with media and presenting the brand to public earns from €162’000 to €526’000 per year (€13’000-€44’000 per month).
Project workers, such as stylists and fashion photographers and designer companies earn approximately:
- Fashion photographer/stylist receives €1’500-€2’000 per shooting day for shooting a lookbook, advertising campaign or designer catalogue (about 30 resulting shots).
image consultant salary: fashion communications
Image consultant and personal stylist salary: Working with private clients
- Stylist/image consultant/personal shopper earns €400-€650 per working day with a client;
- Stylist or photographer receives €150-€200 per shooting day for shootings of private clients.
As fashion goes online, new professions appear in the world of fashion, such as e-commerce director, for example. His average salary is €90’000-€100’000 per year (€7’500-€8’500 per month).
image consultant salary: private clients
Image consultant and personal stylist salary: General tendencies in Europe are as follows:
Employees of designer companies, especially those responsible for the development of things and PR/communications in fashion industry receive the highest salaries.
- Usually clothing designers have similarly high wages (tailor/snipper receives on average €750-€1’500, designer – €1’200-€2’000).
- Management staff, product managers, brand managers, buyers, marketing department specialists, commercial directors are valued higher (average wages may be as high as €1’500-€5’000 per month).
Those working for themselves or on a free-lance basis also earn good money (stylists, image consultants, photographers), if they have a well-established client base:
- after completing education for an image consultant or stylist/personal shopper, for example, you can receive an average between 36 and 110 euro per hour of work (290-550 euro per day);
- if a stylist travels abroad shopping with a client, clients cover travel and accommodation expenses and pay hourly fees.
Pretty solid numbers, huh? As you can see, working in fashion is not only interesting, but quite profitable.
However, it’s natural that those working in fashion, while receiving high wages, later spend them on expensive branded things. Most of them used to be among the first shopaholics themselves.
We know many stylists/personal shoppers, who immediately after shopping with client go to a shop and spend all the money they earned on clothes and shoes.
This is how money circulate in the world of fashion, which is pretty good from the standpoint of growing money volume.
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