Do you dream of creating the clothes or already sew collections?
For certain, you have a question: how to make your clothes commercially successfully?
How to create the known fashion brand which will be popular?
The very first important step here – to decide what things in general to sew and then to sell.
Today we will tell you about what assortment you should choose for the collection to sell it better.
New express courses for those who involved in clothes creation or dream working as a fashion designer
The author of the heading is the teacher of the course “Fashion designer”, the fashion designer Yulia Kulakova.
Today I want to tell you how to choose the assortment for your brand.
Did you decide to open the brand? For certain you think what assortment it is better to choose – interesting to you and commercially successful.
I will tell you about different variants which have the pluses and minuses.
The most popular niche.On the one hand, the assortment is the most demanded. On the other hand, it means that in this segment there will be a large competition with other designers.However, at the same time there a lot of customers therefore there is a chance to find a large number of clients.
How to differ from the competitors?
1 variant — it is necessary to show enough originality to make people coming to you.
If your clothes is absolutely different from other brands, then it is permissible to use also synthetic fabrics. The idea will be the main thing here.
The example of such designer brand is Comme.
2 variant — the quality is on top — only natural fabrics and high-quality tailoring.
And, however, in this niche the competition is small, it gives you the right to make rather big prices (of course, the quality should be on the level).If you are a man, then this segment will be more understandable to you.
And here the woman needs to understand very much this target audience to create for it relevant things.
And when you will promote the brand, it is possible to begin to develop and expand production.
There is a condition — you need to know well area in which you will be engaged.
It is an ideal, but not simple way for those who have children.
On the other hand, having reached ideal basic designs, releasing the collections, you can use them many years, changing only fabrics, colors and prints.One more complexity of a kidswear — a big dimensional grid.
For a start it is possible to choose only one age period.
For example, only up to 3 years or from 3 to 10 years.The plus of this niche — parents spend for children much more money, than for themselves. And children grow quickly! If they like your brand, they will come back.
The main tip for the choice of a niche for the brand:
It is important to remember that it is necessary to show originality and uniqueness in your brand.