The Stylist Profession

Hey there! Have you ever admired a perfectly styled outfit on a runway, in a magazine, or on a celebrity and wondered who’s behind that magic? That’s the work of a stylist! Stylists are the creative minds who bring fashion to life. We will tell you what it means to be a stylist and how much a stylist can earn.

Do you want to become a stylist?

  • Study in Italy online on a course «Personal Stylist and Image Consultant».
  • Teachers are Italian stylists and designers.
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  • Certificate from an Italian school.

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What Does a Stylist Do?

Being a stylist is a dynamic and exciting profession that goes beyond just picking out clothes. Here’s a deeper dive into the various tasks and responsibilities a stylist handles:

1. Creating Looks

Stylists are like artists, using clothes and accessories as their tools. They create cohesive and visually appealing outfits for various occasions. Here’s what that involves:
Photoshoots: For editorial shoots, advertising campaigns, and online content, stylists put together outfits that tell a story or convey a brand’s message. They work closely with photographers, makeup artists, and models to ensure the final images are stunning.
Fashion Shows: Stylists help designers present their collections on the runway. They ensure each look complements the overall theme of the collection and is presented in a way that highlights the designer’s vision.
Red Carpet Events: For celebrities and high-profile clients, stylists create show-stopping looks for premieres, awards shows, and other public appearances. They need to consider the event’s dress code, the client’s personal style, and current fashion trends.

2. Trendspotting

Stylists need to stay ahead of the rest when it comes to fashion trends. This involves:
Researching Trends: Keeping up with the latest trends by reading fashion magazines, following fashion blogs and influencers, and attending fashion shows.
Predicting Trends: Anticipating what will be in style in the upcoming seasons and incorporating those trends into their work.
Adapting Trends: Understanding which trends will work for their clients or projects and how to adapt them to suit different body types, personal styles, and occasions.

3. Personal Shopping

Some stylists offer personal shopping services, which involves: Understanding Client Needs: Getting to know the client’s lifestyle, preferences, and budget.
Curating Selections: Picking out clothing and accessories that fit the client’s style and needs.
Shopping Assistance: Accompanying the client on shopping trips or shopping on their behalf.
Wardrobe Integration: Ensuring new purchases can be mixed and matched with the client’s existing wardrobe for maximum versatility.

4. Wardrobe Makeovers

Stylists often help clients make the most of their existing wardrobe. This includes:
Wardrobe Audits: Going through a client’s wardrobe to identify what works, what doesn’t, and what’s missing.
Outfit Coordination: Creating new outfits from the client’s existing clothes, showing them how to mix and match pieces in fresh ways.
Personal Style Development: Helping clients discover and refine their personal style, so they feel confident and look great in their clothes.

5. Collaborating with Other Professionals

Stylists rarely work alone. They often collaborate with a team of professionals to achieve the best results:
Photographers: Working closely with photographers to ensure the styling complements the overall vision of the shoot.
Makeup Artists and Hair Stylists: Coordinating looks with makeup artists and hair stylists to create a cohesive final look.
Designers: Collaborating with fashion designers to understand their collections and how best to present them.
Retailers and PR Agencies: Building relationships with retailers and PR agencies to access the latest fashion pieces and stay informed about upcoming trends.

Stylists wear many hats—they are creators, trendspotters, personal shoppers, and collaborators. They need to be highly organized, creative, and have a keen eye for detail. Whether working behind the scenes at a fashion show, helping a client develop their personal style, or creating stunning looks for a photoshoot, stylists play a crucial role in the fashion industry. If you love fashion and enjoy helping people look their best, a career as a stylist could be perfect for you.

Stylist Salaries in Different Regions  

The salary of a stylist can vary significantly depending on the region they work in. Here’s a breakdown of stylist salaries in Europe, the United States, and Asia.

Europe
● Germany: The average salary for a fashion stylist in Germany is around €25,549 per year, with most earning between €24,000 and €31,000 annually
● Italy: In Italy, fashion stylists earn approximately €2,346 per month, which translates to about €28,152 per year
France: Hairdressers and stylists in France can expect to earn about €2,094 per month on average, totaling around €25,128 annually

United States
●Average Salary: The average salary for a fashion stylist in the United States is around $56,000 per year, with salaries typically ranging from $44,900 to $73,600 annually
● Hourly Wage: On an hourly basis, fashion stylists in the U.S. earn about $20 per hour, with rates ranging from $16 to $26.30
High-End Jobs: Stylists working in high-end luxury retail or for celebrities can earn significantly higher salaries, often reaching up to $90,000 per year

Asia
● Philippines: In the Philippines, a hair stylist earns an average salary of ₱90,000 per year. This figure can vary significantly based on location and the level of expertise