In 1960, Federico Fellini’s film La Dolce Vita was released. The magnificent scene of Anita Ekberg’s night swim in a black Valentino dress in the Trevi Fountain will forever stay in cinema history. Less than a year after the premiere, there became plenty of clients at Valentino’s studio on Via dei Condotti.
In 1962, at Florence’s Palazzo Pitti, Valentino presented the Gotha collection, the star of which was the famous red dress. Since that day, the designer often repeated that red is the impersonation of femininity for him. Valentino Red color, the so-called “Valentino rosso” is the main color for dresses created by the designer, except black dress for Jackie Kennedy, which she wore on the anniversary of her husband’s death, and white for her wedding.
In 1968, Valentino, for the first time in the history of modern fashion, uses a logo as a decorative element and creates his most famous “White Collection” – with embroidery on dresses in the shape of the letter V. Jacqueline Kennedy chose one of the dresses from Collezione Bianca for her wedding with Aristotle Onassis.
The friendship between Valentino and Elizabeth Taylor began at the very beginning of the designer’s career.
Garavani has dressed the actress many times, but the dress that Elizabeth chose for the premiere of the film “Spartacus” is considered truly iconic. According to the legend, the Dior outfit was already waiting in the wings, but the star gave Valentino a chance and he was supposed to surprise her. The young fashion designer succeeded, and Taylor appeared in public in a flowing Grecian-style maxi-dress, lushily decorated with feathers.
After divorce with Prince Charles, Princess Diana decided to abandon strict dress code rules. Finally, she could allow herself to go beyond the rules! Valentino Garavani’s outfit was helpful for this. In 1992, she appeared in a piquant burgundy midi. The velvet corset bodice contrasted with the translucent hem, creating a sexy look.
In 1995, Claudia Schiffer was closing the Valentino couture collection show wearing a silk and organza wedding dress. After that, she managed to become the face of several advertising campaigns for the fashion house. Therefore, it was no surprise that in 2002 she ordered a dress from him for her own wedding. “Only one man could make her dress,” they wrote then.