Have you ever heard about such a profession as a visual fashion merchandiser?
These are people who can turn any clothing shop into a fashion boutique and raise its profit 3-4 times.
Today we want to tell you in detail what a visual merchandiser actually does, how much he earns and how to become a visual merchandiser.
The main goal of the fashion merchandiser is to make clothes and accessories as attractive as possible for the potential buyer and to force him/she to buy it. He creates hot-spots and window displays in retail stores or shopping centers.
And of course visual merchandiser helps clothing shop to increase sales.
The professional duties of a visual merchandiser may vary depending on the role in the team and may include the following:
Visual merchandisers also prepare promotions and events for the store.
Approximately 40% of people working in this industry are freelancers. They make everyday merchandising for small and medium shops.
The other work inside a company and can make career. At the beginning they are merchandisers, then head of a city group of merchandisers, then head of the regional group and so on.
More high your position - more high your salary.
You need good taste and you should love fashion.
You should have good knowledge and skills in the field of fashion-merchandising. For this you need to make a course in a fashion school.
For example in our Italian E-learning Fashion School we created a "Visual fashion Merchandising" course where you can study from zero how to merchandise clothing shops.
After education you should begin to practise your skills. Start to make your portfolio - make merchandising for some clothing shops for free just to get some experience and feedbacks.
As soon as you have portfolio and feedbacks from clients you can start to earn money as a merchandiser.
