Lifetime access

For retailers and students

Online format

3 months

Visual fashion merchandiser – online certification course

Do you have a fashion shop or would you like to work in retail industry?
Then study visual merchandising

Who is a Visual Merchandiser?

  • Visual fashion merchandiser — is a person who can transform any clothing store into a fashion boutique with high sales
  • Visual merchandiser is a well-paid job in any country. You can make consulting in any city where there are clothing shops
  • If you are a retailer, visual merchandising skills can help you to increase your sales 4-5 times

Everything you need to become a fashion visual merchandiser in only 3 months
is to study on this course.

Why to choose this course

50% time – Practise

During course you will create window displays, hotspots, analyse corners, create Visual merchandising book for real clothing stores.

Unlimited personal tutor

You will have a personal tutor who will check all your merchandising projects and give a feedback
If you’re a retailer get a free consultation about merchandising in your shop

European certificate

You can work as a certified visual merchandiser worldwide

All the lessons go with the subtitles in English.

Course is divided into 2 parts:
Part 1 – Theory
You watch video tutorials on modules and learn extra materials.

Part 2 – Practice
You do practical tasks, send them for assignment to teachers of fashion school and receive feedbacks with detailed analyses of works

1 Module Window displays”

  • basic principles of window dressing and visual merchandising
  • how to create an effective store window display
  • merchandising of window displays in a clothing store
  • effective use of colour within window display
  • effective use of lighting within window display
  • how to make a fashion window display
  • window display in a period of discounts
  • current window display trends
  • mannequin styling
  • mistakes in window design

– Window display analysis of fashion shops
– Creation of a window display for a real clothing store

2 module Visual Merchandising of a shop: layout, zones and corners

  • fashion concepts of a clothing store
  • how to create effective sales floor layouts
  • hot and cold zones in a clothing store
  • merchandising tools
  • colors in visual merchandising
  • how to create corners in a shop
  • color schemes for a fashion shop
  • effective merchandising product ranges
  • impulse selling zones
  • merchandising on walls
  • all the ways how to present clothes in a shop
  • how to effectively merchandise a table
  • successful and unsuccessful examples of store design
  • smells and music: what to choose for a shop
  • uniform of staff in a shop
Analysis of corners in a fashion shop

3 module Hotspots, displays and promo areas inside shop”

  • store visual merchandising and product presentation methods on displays
  • creating of the displays in the store
  • what is a hotspot or a display
  • types of displays
  • asymmetry, symmetry, pyramid displays
  • how to make thematic displays
  • styling of mannequins on displays
  • impulse selling at cash desks
  • the rules of composition in creation of displays. use of light

Creation of displays and focal points in a real boutique

4 module Career of a Visual Merchandiser”

  • Job of a visual merchandiser
  • How to search for clients to work as a freelance visual merchandising consultant
  • Merchandising trainings in a clothing store for a staff
  • How to make planograms and develop standards of visual merchandising
  • Presentation of a merchandising plan to a new client

Negotiation with a fashion shop – work with a first client

Final project: Creation of Visual Merchandising Book”

  • Work as a visual merchandiser for a real fashion shop
  • Creation of a Visual Merchandising Book for your portfolio

Ekaterina Kulakova

  • Visual merchandising consultant and fashion buyer for clothing shops
  • Training manager in retail networks of clothing stores and footwear (brands Burberry, Chaumet, DKNY, Escada, NAF NAF, Salvatore Ferragamo, SONIA RYKIEL, Guess, Timberland, Wolford)
  • Director of personal shopping and fashion buying agency in Italy, England and France
  • Marketing and development director in Italian E-Learning Fashion School

How to study on this course

1. Apply for the course
2. Get an access to
our distant e-learning portal
3. Watch video lessons
4. Perform practical tasks
and get feedback from
a teacher
5. Perform tests and final progect
6.Get certificate


The visual merchandising course online is created for those who want to work as a Visual Merchandiser or who have a clothing shop.
No previous experience and education in merchandising or fashion is required.


It’s a visual merchandising e-learning – you choose when to begin your studies. You are free to choose the time to study whenever you can and wherever you want. On average, the education process on this course takes up about 3 months. You may complete the course faster or slower, in accordance with your own schedule.

You will have a life-time access to all materials of the course.


All the lessons and practical home tasks are in English.


You can watch video lessons and complete home tasks on your computer, phone or a tablet at any time and in any place. All you need for your studies taking visual merchandising courses is the internet access and a computer/smartphone/tablet;


Having finished the course and completed practical projects and assignments, the student receives a certificate. The certificate is provided in English and Italian languages. The mailing of the certificate at fashion merchandising courses online free for standard and premium versions.

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Olga Dyachenko

I really liked the training. Taking these visual merchandising courses part time I learned how it to create window displays on a certain budget. I found out why you need to split the store into corners, why we need focal points and how to create displays.

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Katerina Dorofeeva

I got a good knowledge of fashion merchandising, during course i prepared a project for a real women’s clothing shop and realized it.
Now I really can call myself a real consultant in the field of visual merchandising.

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Christina Noskova

What pros I found here:
– online education, great speakers. When I was listening what the teacher was saying i had a feeling that i’m sitting next to her. The information was given so easy and in an understandable manner.
– recommendations on home tasks — thanks for help! I’m every grateful for everything I got in this school!

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I would like to thank Italian instructors for the wonderful School, for the high standards and for the fact that all knowledge is easily applicable in practice!

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Elena Allayari

The choice of schools for training of stylists and fashion merchandisers is great, but I chose the Italian school. Thanks so much to the teachers! All are at the highest level! Once again, I am convinced that Italy is the cradle of fashion and style.

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Julia Krylova

I liked the easy presentation, the practical basis of the material from the lecturer. The distant education saved a lot of my time, I appreciate your job!

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Ekaterina Vodopyanova

Thank you very much! it was very easy and interesting to learn from you, I learned a lot of new and interesting information I’m ready to implement.

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Everything was totally new, interesting and unusual for me. It’s great that education is long-distance, and you can choose the convenient time for lectures. Module assignments are set up in such a way as to stimulate a student to look for additional information to answer the questions properly.

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During the process of studies I received more than just theoretical knowledge. Practical assignments really helped me to establish proper and precise procedure to working with clients.

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All modules contained unique information you can’t find in any other sources. I would like to thank the entire team of the School for your Italian creativity and elegancy!

Basic version — 299 EUR

  • Video lessons
  • Access period to the course – 6 months
  • Partly payment — no

Standard version — 399 EUR

  • Video lessons
  • Practical tasks during course
  • Evaluation of the home tasks and feedbacks by the teacher
  • The detailed feedback to the final project Merchandising Book
  • Certificate
  • Free mailing of  certificate to your postal address
  • Unlimited access to the course
  • Partly payment — 3 months, 159 euro per month

Professional version — 699 EUR

For those who want the best result choose individual coaching program

  • Video lessons
  • Practical tasks during course
  • Evaluation of the home tasks by the teacher
  • The detailed feedback to the final project Merchandising Book
  • Certificate
  • Free mailing of  certificate to your postal address
  • Duration of the course – unlimited
  • Online program of individual coaching with the teacher for 3 months
  • Extra tasks from the teacher and the feedback every week
  • Trend Report: fashion trends of this season in men and women clothes
  • Unlimited access to the course
  • Partly payment — 3 months, 269 euro per month

Student’s work

During this course our student Viktoria Bucher created merchandising for her fashion boutique in Zürich

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