50% time – Practice

During course you will create window displays, hotspots, analyse corners, create Visual merchandising book for real clothing stores.

Unlimited personal tutor

European certificate

Practice and portfolio

During course you will create your store project which will be a part
of your future portfolio as a Visual Merchandiser

Study in Italy online

You will study visual merchandising in Italy where all design standards
and trends are set for all over the world

All the lessons go with the subtitles in English.
To open the subtitles, click the button CC.

Course is divided into 2 parts:
Part 1 – Theory
You watch video tutorials on modules and learn extra materials.

Part 2 – Practice
You do practical tasks, send them for assignment to teachers of fashion school and receive feedbacks with detailed analyses of works

1 Module Window displays”

• basic principles of window dressing and visual merchandising
• how to create an effective store window display
• merchandising of window displays in a clothing store
• effective use of colour within window display
• effective use of lighting within window display
• how to make a fashion window display
• window display in a period of discounts
• current window display trends
• mannequin styling
• mistakes in window design

Practise:
– Window display analysis of fashion shops
– Creation of a window display for a real clothing store

3 module Creating an interior for a fashion retail store

5 module Career of a Visual Merchandiser”

• Job of a visual merchandiser
• How to search for clients to work as a freelance visual merchandising consultant
• Merchandising trainings in a clothing store for a staff
• How to make planograms and develop standards of visual merchandising
• Presentation of a merchandising plan to a new client

2 module Visual Merchandising of a shop: layout, zones and corners

4 module Hotspots, displays and promo areas inside shop”

• store visual merchandising and product presentation methods on displays
• creating of the displays in the store
• what is a hotspot or a display
• types of displays
• asymmetry, symmetry, pyramid displays
• how to make thematic displays
• styling of mannequins on displays
• impulse selling at cash desks
• the rules of composition in creation of displays. use of light

Practice:
Creation of displays and focal points in a real boutique

Final project: Creation of Visual Merchandising Book

• Work as a visual merchandiser for a real fashion shop
• Creation of a Visual Merchandising Book for your portfolio

Ekaterina Kulakova

• Visual merchandising consultant and fashion buyer for clothing shops
• Training manager in retail networks of clothing stores and footwear (brands Burberry, Chaumet, DKNY, Escada, NAF NAF, Salvatore Ferragamo, SONIA RYKIEL, Guess, Timberland, Wolford)
• Director of personal shopping and fashion buying agency in Italy, England and France
• Marketing and development director in Italian E-Learning Fashion School

Stefania Ubiglia

• Italian architect and interior designer.
• Lives and works in Milan.
• Graduated from the Polytechnic Institute with a degree in architecture and interior designer in Milan.
• Creates interiors for residential premises, restaurants, bars, hotels.
• Designs furniture.

How to study on this course

1. Apply for the course

2. Get an access to
our distant e-learning portal

3. Watch video lessons

4. Perform practical tasks
and get feedback from
a teacher

5. Perform tests and final progect

6.Get certificate

Olga Dyachenko

I really liked the training. Taking these visual merchandising courses part time I learned how it to create window displays on a certain budget. I found out why you need to split the store into corners, why we need focal points and how to create displays.

Katerina Dorofeeva

I got a good knowledge of fashion merchandising, during course i prepared a project for a real women’s clothing shop and realized it.
Now I really can call myself a real consultant in the field of visual merchandising.

Christina Noskova

What pros I found here:
– online education, great speakers. When I was listening what the teacher was saying i had a feeling that i’m sitting next to her. The information was given so easy and in an understandable manner.
– recommendations on home tasks — thanks for help! I’m every grateful for everything I got in this school!

Marina

I would like to thank Italian instructors for the wonderful School, for the high standards and for the fact that all knowledge is easily applicable in practice!

Elena Allayari

The choice of schools for training of stylists and fashion merchandisers is great, but I chose the Italian school. Thanks so much to the teachers! All are at the highest level! Once again, I am convinced that Italy is the cradle of fashion and style.

Julia Krylova

I liked the easy presentation, the practical basis of the material from the lecturer. The distant education saved a lot of my time, I appreciate your job!

Ekaterina Vodopyanova

Thank you very much! it was very easy and interesting to learn from you, I learned a lot of new and interesting information I’m ready to implement.

Anna

Everything was totally new, interesting and unusual for me. It’s great that education is long-distance, and you can choose the convenient time for lectures. Module assignments are set up in such a way as to stimulate a student to look for additional information to answer the questions properly.

Eugenia

During the process of studies I received more than just theoretical knowledge. Practical assignments really helped me to establish proper and precise procedure to working with clients.

Olga

All modules contained unique information you can’t find in any other sources. I would like to thank the entire team of the School for your Italian creativity and elegancy!

Rasa Petkute

Rasa Petkute сompleted the course “Visual Fashion Merchandiser” in our school. As a result of the course, she created a merchandising project for a clothing store.

Anna Tsareva

In Italian E-Learning Fashion School you have access to the study room 24/7 and you study on your own, so you don’t need to find time to get to class, spend time on the road or go to Italy! All in a convenient format, without leaving home. You can ask the teacher any questions and get a competent answer.

Viktoria Bucher, Switzerland

Nadezhda Dubinina’s practical home tasks
To see more click here

Student’s work

During this course our student Viktoria Bucher created merchandising for her fashion boutique in Zürich

Aida Stepanenko, Kazakhstan

Aida Stepanenko tells us about her studies:

Thank you for the interesting course and excellent feedback. I was very pleased to study here.

Aida’s practical home tasks
To see more click here

Anna Tsareva

Anna Tsareva tells us about her studies:

When I was already desperate to find something worthwhile, I got to the site of the Italian E-Learning Fashion School. It sounds very dignified. I got acquainted with the free course “7 fashion and style lessons from Italy” and decided to buy a course of the merchandiser.

Anna’s practical home tasks
To see more click here

Nurgul Kaldybaeva, Kazakhstan

Nurgul Kaldybaeva tells us about her studies:

I am very grateful to the Italian E-Learning Fashion School for the course on visual merchandising. I have been following this school for a long time on social networks, so when I saw their course Visual Fashion Merchandiser, I immediately wanted to get this course.

Nurgul’s practical home tasks
To see more click here

Lim Jarnis, Malaysia

Lim’s practical home tasks
To see more click here

Oxana Bösch, Austria

Oxana’s practical home tasks
To see more click here

Zane Corndorfa-Liepa, Latvia

Zane tells us about her studies:

“It was a pleasure for me to study this course.
I definitely recommend it to those who are already in this profession, as well as those who own their own store.
The knowledge that I gained during the course will help me in future projects, now I understand more about store layout and corner design rules. I want to say thank you for the knowledge that I received.”

Zane’s practical home tasks
To see more click here