The first goal is to help the client to find the departments
Example:
A woman who works in a bank came into the store. The main part of her wardrobe is business clothes with a strict silhouette.
If she sees a corner in the store with classic things, a black and white color scheme, then she will immediately go there.
If all things are “smashed” around the store: beach mini-skirts hang next to the classic skirt, then she will have the feeling that this clothing is not close to what she needs.
The second goal is to increase the average check
Imagine that the same woman from the bank came to the store for a classic blouse. She goes to the corner with classic clothes. There are trousers, a skirt, a vest, jewellery and a bag hanging next to the blouse. Everything goes well together. A woman will definitely want to try on not only a blouse, but also additional things that combine so well with each other.