The most fashionable color of 2024

One of the most influential fashion forecasters is the Pantone Institute. Their forecasts are used by the world’s largest fashion and design brands. Every December, the Pantone Color Institute announces a new color of the year. So, meet the color of next year 2024 according to Pantone – Peach Fuzz 13-1023.

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Subtly sensual PANTONE 13-1023 Peach Fuzz is a soulful peach shade that evokes feelings of kindness and affection, conveying a message of care and sharing, community and cooperation.

PANTONE 13-1023 Peach Fuzz is described as “a velvety, delicate peach tone whose universal spirit enriches the mind, the body and the soul.” It awakens our feelings of the soothing presence of tactility and cozy warmth. Amidst the world’s ongoing conflicts and endless sources of stress, the color of 2024— soft peach—serves as a reminder to take the time to take care of ourselves and each other.

In times of unrest in many aspects of our lives, the need for care, empathy and compassion grows stronger, as do our visions of a more peaceful future. We are reminded that a vital part of a fulfilling life are good health, endurance and strength to enjoy it.

We are reminded that in a world that often places an emphasis on productivity and external achievements, it is important to recognize the importance of developing our inner selves and to find moments of respite, creativity and human connection amid the hustle and bustle of modern life.

Pantone Color Institute, those who appoint the color of the year, is Pantone’s research center, whose experts experiment with color and what kind of influence does it have on people. This is the undisputed opinion leader in matters of color use and influence.

Pantone experts analyze color patterns since the beginning of the year, and collect data for nine months. The Pantone Color Institute division takes into account current events in the world of art, cinema and sports, designers collections, political and economic agendas.

Experts discuss sampling until they identify the main shade that describes the mood of society. Sometimes it is difficult for them to make a clear decision, and two colors take same leading position. This was the case before 2021, when Pantone named 17-5104 “Impeccable Gray” and 13-0647 “Illuminating” (color close to yellow) as favorites.

Often the name of a color is given by direct association with fruits (19-1536 “Red Pear”), desserts (12-1110 “Peach Cream”) and drinks (18-0625 “Olive Martini”), as well as with natural phenomena (18- 4048 “Blue Nebula”)

Peach Fuzz 13-1023 has the potential to become a huge hit in the coming year. Is it so? Time will tell. But one thing is for sure – this color is already bringing a lot of sunshine and optimism into our lives, becoming a symbol of hope, care and unity.