![](https://ielfs.com/wp-content/uploads/2019/12/article_shoes_merchandising.jpg)
Do you have a store selling shoes? Do you want to work as a visual merchandiser?
General rules
Remember some rules of merchandising and arrangement of shoes in the store:
- The more shoes of the same style and color are on one shelf , the cheaper and less interesting the shop looks.
- The more free space is around the shoes, the more expensive and premium the shop looks.
![](https://ielfs.com/wp-content/uploads/2019/12/men_shoe_shop.png)
![](https://ielfs.com/wp-content/uploads/2019/12/woman_shoe_shop.jpg)
1. Present 1 pair of shoes on cubes / ottomans / mini-tables of different shapes
So you create the feeling of expensive and premium shoes
What’s important: for 1 cube, put only 1 pair of shoes!
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_on_cubes_1.jpg)
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_on_cubes_2.jpg)
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_on_cubes_3.jpg)
2. Shoes in glass jars
This option can be used for a shop window or a display – it attracts very much attention of buyers and gives the shoes a sense of fashion and creativity.
This option should be used by a designer showroom or a concept store.
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_in_glass_1.jpg)
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_in_glass_2.jpg)
3. Shoes in frames
Shoes are placed inside a regular photo frame or inside a frame of LED-lights. One gets the impression of the exclusivity of the shoe and its uniqueness. As if shoes are a work of art or a museum piece.
Famous sports shoe stores like to use such merchandising for their classic historical models of sneakers.
This design method should be chosen for 1 or 2 pairs of the most expensive or unusual shoes in the store.
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_in_frame_1.jpg)
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_in_frame_2.jpg)
![](https://ielfs.com/wp-content/uploads/2019/12/shoes_in_frame_3.jpg)
4. Hung shoes
This method is usually used with sneakers and boots for window dressing and displays.
This type of merchandising attracts attention and gives the store a more youthful street-style atmosphere.
If you have a sports shop or an audience of teenagers and youngsters, we highly recommend using this in merchandising of the shop.
![](https://ielfs.com/wp-content/uploads/2019/12/hung_shoes_1.jpg)
![](https://ielfs.com/wp-content/uploads/2019/12/hung_shoes_2.jpg)