How to increase sales in a fashion store: checkout counter displays

When people decorate a clothing store, they often forget about the checkout counter. The cash desk is an important part of the store, not only because it is a place where customers pay for clothes. With the right merchandising, the checkout counter can also increase additional sales and become an image point.

Today our teacher of the online course “Visual Fashion Merchandiser” will show you some ways how to attract attention with a cash register in the fashion store.

Who should and who should not study for a personal stylist?

If you want to work in fashion and make money, the simplest thing is to learn how to be a personal stylist or an image consultant and start working with private clients.
However, this profession is far from suitable for everyone.
We asked our teachers, Italian stylists, to tell who should and who should not study for a personal stylist.

What not to wear in summer 2020

Fashion doesn’t stand still and a lot of clothes that were fashionable last summer are the anti-trends today.
Today our Italian teacher and the fashion stylist Silvia Stefanini tells about the 5 summer clothes you shouldn’t wear this summer.

Shoe trends guide for summer 2020

Summer is coming soon, which means it's time to think about summer shoes.
The Italian teachers of our Fashion School have prepared for you a Guide for choosing the most trendy shoes this summer.

How to create a fashion collection: Best Sellers and Anti-Best Sellers

In each fashion brand of clothes there are hits and anti-hits of sales. Hits are the things that show the highest sales. Anti-hits, on the contrary, have the lowest sales rates.
How to understand what will be a hit and anti-hit?

Today, a teacher of the course "Certified Fashion Designer" will tell you secrets how fashion collections are created.