Rules of personal shopping in mass market shops

Recently, one of our IELFS students, who took the course "Image consultant" asked us to tell more about the rules of personal shopping in inexpensive mass-market stores (such as Bershka, Promod, Zara, H&M, New Yorker, Stardivarius). In these shops clothes are in the large quantity of items but most of them are similar and look cheap. We will tell you how you can do personal shopping in mass market stores and do not look cheap in that clothes.

What to Wear to Work: 10 colors which you should and should never wear to work

For sure everyone can have some difficulties with choosing what to wear to work.
When you decide what to wear to work, it is very important not only to focus on what a fashionable and beautiful clothes you have in your wardrobe and how good you look in them, but also on colors of clothes that you choose. The right choice can help you not only look stylish and fashionable, but will have also an influence on your communication with clients, colleagues, boss.

Today we would like to tell you what to wear to work, which colors you should and should never wear to work and why.

How much do jobs in the fashion industry are paid?

Jobs in the fashion industry are considered as prestigious and interesting. However, many people think that it is not serious and you can't build a career there and make money. Is it true? How much do jobs in the fashion industry pay? According to the latest chambers of commerce survey the fashion industry is one of the few industries with increasing sales. For example in Italy the fashion experts earn an average 15% higher than experts from other industries.

What is a Showroom?

In fashion industry people often speak about “showrooms”. So what is showroom? People say that in showrooms you can buy things at low prices and order collections for shops. Sometimes showrooms are mentioned as a sort of private spaces, where only special people are allowed and where fashion shows take place. Some shops call themselves showrooms instead of boutiques.

What is a Fashion Stylist’s Role During a Fashion Shoot?

When you look at photos of models in glossy magazines like Vogue, Cosmo or Elle, you see a result of joint work of the entire team: photographer, model, make-up artist, hairstylist and fashion stylist. Every one of them must be present at the shooting, as he or she is responsible for a specific task. Photographer takes pictures, sets up lighting; model postures; make-up artist applies make-up, hairstylist arranges model’s hair. What’s the stylist’s role here?

Learning to Choose the Right Hairstyle and Shape

Any person, whether he or she follows fashion and style closely, dresses right or wrong, has to take daily care of his or her hair, comb them and fix them in a particular shape. While we can change clothes every day, our hairstyle usually stays the same. We only change it after attending a hair stylist or for special occasions. However, wrong haircut or hairstyle can spoil the most effective look and the most expensive clothing.

How did you become a stylist? Valery Gertz’ Story

Is it difficult to work as a fashion stylist and what’s so interesting about it? V.: Everything that happens on the scene during a photo-shoot is like a miracle for me, an amazing world hidden from the eyes of others. While being surrounded with flashes and equipment, posturing models and make-up artists, I feel myself like a small child, who happened to visit Santa Claus during Christmas! And this excitement never ends, but rather gets stronger with each new project, each new shooting.

Shopping in Italy: planning a trip to Italy

The main difficulty for those going shopping in Italy is selecting a city. There are many opinions, which are often contradictory, which city is best for shopping. As a saying goes, all your geese are swans, therefore those living in Rimini say that you shall go shopping in Rimini. Those living in Milan say that it’s paradise for shopping, and there’s nothing to choose in other places. For your convenience we offer you our guide, based on the experience of personal shoppers ...