Any clothing store begins work with hanging assortment. Moreover, the sales directly depend on how well the hall and shop windows are decorated, how clothes are properly hung.
The designer of the store is a visual merchandiser.
When talking about this profession, they often mention a window display merchandiser, a display merchandiser and visual merchandiser.
Our new merchandising teacher from Italy - Elena Bertini - will tell you about the difference between a display merchandiser and a visual merchandiser, and who you should study for if you decide to learn how to design fashion shops.