In any clothing store there are hot and cold zones, which differently affect the behaviour of buyers.
If in a hot zone clothes has a great success while in cold zones things will hang on hangers for months, and they will not be interesting to anyone.
In this lesson on visual merchandising we will tell you about where these zones are located and how to design them to make the clothing store receiving a good profit.
We are presenting you our student's work on the course “Certified Fashion stylist”
Shorts are essential for summer wardrobe, but let's be honest - sometimes it's very difficult to find your pair, it's not a secret.
But if you have some doubts, today we'll help you with it.
Follow our recommendations and you'll choose your perfect shorts to hide the parts you want to hide and show the better sides of your figure.
We are presenting you our student's work on the course Fashion Designer: PRO
To look interesting and stylish it is not necessary to buy expensive clothes.
And you don't need to follow all the fashion trends. The easiest way to create a trendy and creative image is to use the mix&match style technique.
Our Italian teacher from Milan - Silvia Stefanini - will tell how to combine styles in clothes today.
She works as a stylist for such well-known magazines as Vogue, Elle, LʼOfficiel and teaches on stylists courses in our school.
We are presenting you our student's work on the course “Certified Image Consultant”
This summer a swimsuit is the must have thing in the wardrobe of any woman.
It is not easy to choose the right one - because it reveals all the sides of the figure, makes it visible to others.
Italian stylists of our fashion school chose for you the perfect swimwear for each figure type.
We are presenting you our student's work on the course “Wardrobe Stylist and Personal shopper”
Now it has become very popular to hire a freelance designer in the remote format.
Today, the teacher of our course “Fashion Designer” will tell about her experience: how to get a job of a freelance fashion designer, how much it is in demand and what needs to be done for that.
Visual merchandiser can easily increase sales of any clothing shop. He just decorates a shop and creates focus points using special merchandising techniques.
If you want to try yourself as a visual merchandiser or you have a clothing store, you should know 5 basic rules for designing any clothing store.
